What’s Killing Triathlon Today and What Made It Explode in the 2000s with Steve Fleck

Steve Fleck has been in the triathlon industry as a competitor, marketer, and now race announcer since 1981.  Steve raced one of the first triathlons ever held in Canada in 1981 and lays claim to a 9:04 Ironman personal best, doing so at a time when he claims triathletes “Had NO idea what they were doing.” He then moved on to the business side of triathlon landing a job in marketing with Sugoi. Today he’s a full time freelance endurance industry consultant and announces races all over the world.

Topics discussed in this interview: