Rocky Harris: CEO of USA Triathlon Talks About How They’re Helping Beginner Triathletes

Rocky Harris is the new CEO of USAT (USA Triathlon) which is the governing body for triathlon in the United States.  Historically USAT has operated in a silo being known primarily for offering race organizers insurance, however they’re recently partnered with heavyweights like Ironman and Triathlete magazine to invest hundreds of thousands of dollars a year to launch My Time to Tri and attempt to add 100,000 beginner triathletes to our sport each year.

Topics discussed in the interview: